Sweet Leaf Tea has announced its partnership with American Idol judge and country music star Luke Bryan for his 2019 Farm Tour, an annual event that uses music to salute the farmers who work behind the scenes to bring food to America’s store shelves, restaurants, and dinner tables.
Founded in Austin, Texas over 20 years ago, Sweet Leaf Tea features a lineup of iced teas and lemonades made from all-natural, organic ingredients.
As the son of a Georgia peanut farmer, Luke has made it his mission to raise awareness about the hard-working farmers who provide the country with safe, affordable, and nutritious food. Out of this mission came his annual Farm Tour, where he brings live concerts to small farming towns that don’t have music venues large enough to accommodate large concerts.
“The idea behind this tour is to bring full production concerts to small towns that would not see larger scale shows,” said Luke. “Growing up in rural Georgia we had to drive to larger cities to see concerts. It is so exciting to watch each of these shows being built like a small city in itself in the empty pasture land of these farms. We can feel the pride from the people in these towns as well as the farmers and it takes everyone coming together to pull them off.”
Luke has been bringing these one-night-only concerts to farms around the US since 2009. Every year, the hashtag #HeresToTheFarmer has generated enormous buzz about the campaign, with meals donated to food banks for every hashtag share. In addition to raising awareness about the country’s farmers and helping feed hungry people, the Farm Tour also provides college scholarships to students from farming families who are attending the local college or university near each tour stop.
“Sweet Leaf couldn’t be more thrilled to partner with Luke Bryan for this year’s Farm Tour,” said Bill Meissner, CEO of Dunn’s River Brands, the parent company of Sweet Leaf Tea. “For years, Sweet Leaf has been dedicated to creating products that are organic, authentic, and delicious – and none of this would be possible without the farmers who supply companies like ours with the high-quality ingredients that help make tea-drinking fans happy. We’re excited to support and bring attention to the wonderful work local US farmers do to nourish our families.”
Blog originally posted on teaandcoffee.net