What's Brewin'

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BEVERAGE WORLD HONORS SWEET LEAF TEA WITH A BEVSTAR AWARD IN THE READY-TO-DRINK CATEGORY FOR ITS NEW CITRUS GREEN TEA


Highly Recognized Trade Publication Ranks The Latest Flavor Among The Best The Industry Has To Offer

    

AUSTIN (July 28, 2010) – The results of the first ever Beverage World BevStar awards are out and Sweet Leaf Tea is taking home the silver in the ready-to-drink category for its delicious Citrus Green Tea. The new flavor, which made its debut in stores in May 2010, is a blend of premium organic green tea and organic cane sugar, and follows in a long tradition of homemade-quality iced tea drinks.

 

Judged on criteria including ingredients, packaging, market positioning, and uniqueness, the Beverage World BevStar awards are meant to recognize innovation in brands across all categories. Sweet Leaf Tea's Citrus Green Tea is rich in flavor but also light and crisp, and captures the refreshing taste of high quality green tea, with infusions of the citrus juices of lemon, lime and orange. In the short period in which it has been available, it has already climbed the ranks as one of Sweet Leaf Tea's best sellers after the Original and Mint & Honey flavors.

 

“We are very pleased to be taking part in the inaugural Beverage World BevStar awards by receiving such a high honor in the ready-to-drink category,” said Sweet Leaf Tea President and CEO Dan Costello. “We truly value the opinions of those in the industry and are glad that our Citrus Green Tea is living up to its expectations. We look forward to competing in the awards in years to come, and are grateful for the opportunity to be considered.”

 

The Sweet Leaf Tea Citrus Green Tea is available for purchase in a 15.5 oz. can, 16 oz. glass bottle, 20 oz. plastic bottle and 64 oz. multi-serve container at stores such as Whole Foods, HEB, Publix, Kroger and Safeway. More information on the Beverage World BevStar awards can be found in the July issue of Beverage World or on www.beverageworld.com. For more information on Citrus Green Tea or any Sweet Leaf Tea products, please visit www.sweetleaftea.com.